Become A Mystery Shopper In Your Location Huntsville, Alabama

Job Post : Mystery Shopper In Your Location Huntsville, Alabama
Type Of Jobs: Part-time, Contract, Temporary

"We have a mystery shopping assignment in your area and we would like you to participate"Mystery Shopper(R) is accepting applications for qualified individuals to become mystery shoppers..It's fun and rewarding, and you choose when and where you want to shop. You are never obligated to accept an assignment. There is no charge to become a shopper and you do not need previous experience.
After you sign up, you will have access to training materials via e-mail, fax or postal mail.
ABOUT US
Mystery Shopper(R) is the premier mystery shopping company, serving clients across America and Canada with over 500,000 shoppers available and ready to help businesses better serve their customers. Continual investment in the latest internet and communication technologies coupled with over 16 years of know-how means working with Secret Shopper(R) is a satisfying and rewarding experience.
Secret shopping as seen on ABC NEWS, NBC NEWS, L..A.TIMES. Stores and organizations such as The Gap, Walmart, Pizza Hut, and Banks One amongst many others pay for Secret Shoppers to shop in their
establishments and report their experiences. On top of being paid for shopping you are also allowed to keep purchases for free.
Mystery Shopper(R) NEVER charge fees to the shopper. Training, tips for improvement, and shopping opportunities are provided free to registered shoppers.
Mystery shoppers are either paid a pre-arranged fee for a particular shop, a reimbursement for a purchase or a combination of both.
Mystery Shopper(R) has available for immediate assignment an inspection of the customer service of any Walmart in your area.You are to shop secretly and invest nothing. During this shop you will visit the location and make several observations as regards the customer service.
You will be required to interact with the shop clerk. You may conduct the shop alone or as a couple.The assignment will pay $230.00/ Assignment.
Kindly Fill Out the application form below and we will get back to you shortly with the assignment:

PERSONAL INFORMATION:
First Name.................................
Middle Name................................
Last Name..................................
Street Address ............................
City, State, Zip Code .....................
Cell Phone Number .........................
Home Phone Number .........................
Alternate Email Address....................
Age........................................
Sex........................................
Current Occupation.........................
Bank Name and Address......................
Marital Status.............................

AVAILABILITY:

Days/Hours Available
Monday ..........................................
Tuesday ..........................................
Wednesday ........................................
Thursday ........................................
Friday ...........................................
Saturday .........................................
Sunday ...........................................

Hours Available: from _______ to ______

We await your urgent response. Thank you for your help. We look forward to working with you.

Sincerely,
Mystery Shopper Inc(R).
Salary:
$230-$300 Per Assignment
Apply by Email:
 

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Jobs Source : http://jobs.topix.com/a/jbb/job-details/506238

Mystery Shopper CPM US


Mystery Shopper
CPM US
Spartanburg, SC United States

CPM US (An Omnicom Group Co.) is the industry leader in retail marketing services.  Due to our diverse growth, CPM US is currently seeking mystery shoppers for this new 4 month long program.
Looking for some extra cash?  Want a flexible schedule?  We are hiring responsible, motivated, and computer literate individuals to evaluate procedures for restricted sales of tobacco products for a fortune 500 retailer.  

Qualified applicants must be between the ages of 18 – 27, have reliable transportation, internet access, and be willing to purchase tobacco products.  Reimbursement for expenses will be paid within 3-4 weeks of properly completing the assignments.  Pay rate for this part time position is $10 per location
Please apply online here-  Mystery Shopping Application

You will be required to submit a photo of yourself specifically for this project.
You will be asked a series of questions that will create a profile for you in our database and a manager will be in contact with you should your interests and experience match the position that needs to be staffed.
EOE


Job code: 2469634
19879531
 

First thing women notice about other women is how FAT they are

First thing women notice about other women is how FAT they are :P


Never mind the hours spent choosing new clothes, applying make-up and getting your hair just right: if you care what other women think, the priority should be squeezing in your waistline.

That is the first thing your rivals will be looking at when they size you up, research revealed yesterday.

For the study, 2,000 women aged between 18 and 45 were questioned about how they formed first impressions


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BBB issues warning against work-at-home schemes: Bakersfield woman a victim

The BBB is warning consumers to beware of offers for work-at-home jobs for mystery shoppers.
“We have received reports of three different work-at-home mystery shopper offers in the last 10 days, two of which involved fake checks,” said Blair Looney, president and CEO of the BBB.  “One recipient actually became a victim of a scam when she cashed and forwarded money from the check she received.”
The work-at-home proposals offer lucrative per hour salaries and feature detailed information on what the check is for, how the amount of the check was calculated and what the mystery shopper is supposed to do to “earn” the excess money.  Two of the offers, including the one that caught a victim, involved “evaluating” the employees of Western Union while wiring money through the Money In Minutes service.

The woman who fell victim to the scam told the BBB that she took the check to her credit union and was told there would be a two day hold placed on the funds.  When she returned two days later, she says she was told the check had cleared and she withdrew more than $1,900 to wire though Western Union so she could complete her job assignment.

Unfortunately, the rest of the story is an old and sad tale.  The check actually was returned to the bank as fraudulent; the consumer was informed she had to repay the funds to the bank and there was no work-at-home job as a mystery shopper.

If you or anyone you know receives the same or similar offer, the BBB suggests using extreme caution when responding to such an offer.
While ads claim high earnings and short hours with little or no experience, BBB files nationwide indicate no evidence of anyone making the promised money.

Complaints to the BBB generally allege non-delivery of instructions, materials, or whatever you paid for, or failure to issue refunds as promised.

In most cases, the company refuses to respond to complaints presented to it.  Often the business shuts down without leaving a forwarding address.  They may use more than one location, they may move from one location to another under the same name, or they may change both name and location.  Thus, they are almost impossible to track down when a problem develops.

The U.S. postal inspection service regularly investigates fraudulent work at home schemes, and you risk investigation and possible prosecution by postal or other law enforcement agencies if you become involved in one of these schemes.  You might also want to check out the company with your local consumer protection agency and the state attorney general.

In considering whether to go ahead with it or not, keep these suggestions in mind:

-Consider it a warning if you have to buy something to start the program.
-Beware of “no experience necessary” ads that promise attractive profits and part-time earnings, guaranteed markets and a demand for your handiwork.
-Realize that you may be perpetrating a fraud and risk investigation by postal authorities by selling the same program you bought to others.

Remember if an offer sounds too good to be true, it probably is.

Why Qualm Mystery Shopping? | Job for Mystery Shoppers

The whole process with Mystery Shopping is to improve the service to satisfy potential new ones and or repeat customer. The bottom line is this. To increase revenue or sales for the business or establishment, and improvement as a whole, quality and happy satisfied customers and service.

The companies and businesses do understand the small investment dollars spent in Mystery Shoppers and will result in long term financial benefits for the business and short term results. The quality they can provide will be a much greater success for them and genuinely happy satisfied customers.

To confirm the whole mystery of Mystery Shopping career and pursuits whether part time or full time and to lessen the well, I do not know or this is to good to be true that seems so, this amazing article published by WSJ® online of the lifestyle of a freelance professional Mystery Shopper which exceeded ,000 in one month lessen the uncertain about and unlikely.

This and the above will depend on the company or business and the type of secret or mystery shopper’s job/s assignment/s anywhere. And free goods, gift certificates, travel deals, two-for-one coupons and cross-promotional deals, merchandise, bonuses, coupons, and gift certificates go along with the shop and or a separate source all together. You are also reimbursed as well, with some mystery and shopping jobs.

The growth of Mystery Shoppers marketplace recently has over 1,000 + companies and business. And the Mystery Shopping industry is at a staggering 0 – 0 million range with estimated expected growth at about 15% annually, according to professional sources.

So why doubt Mystery Shopping?


About the Author

About A101Shoppers.com A101Shoppers.com is a specialized worldwide web source that is certified, professional & verified dedicated to ‘Mystery Secret Shopping’ throughout The USA, Canada, Internationally, & Locally.With many recommending offers to work in less than 24 Hrs, Latest Updates, Information, Resources, and so much more. Please VISIT a101shoppers.com


Why Qualm Mystery Shopping? | Job for Mystery Shoppers

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TRACY Masson earns extra cash as a mystery shopper…as well as free meals and nights in hotels. - mirror.co.uk



Tracy Masson

“I signed up to the website Retail Eyes a couple of years ago after a friend started doing it,” said Tracy, a 43-year-old single mum who works as a book-keeper and has two children, Jodie, 13, and Jack, 16.

“It seemed like a great way to earn some extra cash and have a bit of fun at the same time.

“So far I’ve visited restaurants and had three months’ membership of a gym with a ­personal trainer as well as going to a casino and spending a night in a London hotel. All I have to do later is fill in a report which takes half an hour to an hour.”



Read more: http://www.mirror.co.uk/advice/money/2011/05/22/tracy-masson-earns-extra-cash-as-a-mystery-shopper-as-well-as-free-meals-and-nights-in-hotels-115875-23147219/#ixzz1NA1eMw8x
Go Camping for 95p! Vouchers collectable in the Daily and Sunday Mirror until 11th August . Click here for more information

TRACY Masson earns extra cash as a mystery shopper…as well as free meals and nights in hotels. - mirror.co.uk

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WAHM Job Opportunity: Become a Mystery Shopper


Mystery shopping includes visiting a business site, buying goods or services, and then evaluating the service. Mystery shopping is a one of a kind opportunity for work at home moms.

Mystery shopping involves average customers telling companies how they are doing. The reason companies use mystery shoppers is to determine how well the employees are doing, how good their variety of products is, and what customers think of what they offer and more.

There are companies that hire people for mystery shopping at their stores, but usually mystery shopping is done through secret shopper companies. Mystery shopping involves going to all different types of businesses. You might be asked to drop by a local coffee shop to see what the staff is doing or sent out to a store in the mall to purchase something. The more mystery shopping jobs, the more opportunities you will have including rating restaurants and hotels.

As a secret shopper, you can get an opportunity to avail free goods and services and earn money as well. The payment methods for mystery shopping vary among different companies. Some pay a set amount for a job and some reimburse you for the purchase you make. Flat fee jobs are going to be more profitable but newcomers should take whatever jobs they are offered at first. You may get paid monthly or twice a month but payment requires you to submit all the paperwork and any receipts you are asked to turn in. It is better if you can send this paperwork electronically.

The hard part of mystery shopping may be finding a trustworthy company to work with. Some of them ask you for money upfront, which means they are a scam. Mystery shopping is like all other home based businesses in that you never want to pay to work for any company.

You don't have to worry about the expenses you have when you become a mystery shopper, because eventually your expenses will be reimbursed. In order for you to accurately review a business, you have to make a legitimate purchase from the company.

Mystery shopping is a good way to earn extra money but this job is not very stable. You cannot survive on your income from mystery shopping but you can bring in some extra money to save or spend any way you wish. You also get to try new goods and services while getting paid to do so. For WAHMs, mystery shopping can be a great job.
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7 Tips To Get More Mystery Shopper Jobs


Anyone can get abstruseness applicant jobs, but how do you get more? How can you analyze yourself from added shoppers? How do you appearance that you are bigger than anybody abroad and that you deserve added work? The acknowledged abstruse shoppers that acquire the advantageous jobs all acquire one affair in common. They yield anniversary job actively and are reliable.

Here are 7 tips that can ensure you become a acknowledged abstruseness shopper:

1. Write a able application

This is your aboriginal befalling to abstracted yourself from the boilerplate shopper. Acknowledgment all questions candidly and thoroughly, paying absorption to anniversary question. Provide a autograph sample that illustrates your adeptness to use acceptable spelling, grammar and punctuation. This abandoned will accredit you to get your aboriginal job quickly!


2. Write anniversary address professionally


Similar to the application, accomplish abiding that able grammar, spelling and punctuation is used. Amusement all jobs appropriately and accomplish abiding that your address is thorough. Acknowledgment all questions, acclamation key credibility that the applicant is allurement about.

3. Reliability

This is key to ensuring that you are trusted by the abstruseness arcade company. Any job that you acquire accept to be completed. If you do not complete the job or abolish it, the aggregation needs to re-assign the work, generally at the endure minute. This after-effects in added plan for the aggregation and if they absence a deadline, they may lose their client.


4.Follow the Guidelines


Before anniversary job, ensure that you apprehend the check and guidelines. You charge to apperceive the job central out afore you backpack it out. Failing to chase the set instructions agency your boutique may not be paid for and may aswell crave the boutique to be re-shopped.

5. Address after-effects on time

Complete your address as anon as accessible aural the set timeframe. As mentioned earlier, anniversary aggregation has deadlines that they charge to accommodated and you charge to accommodated yours!

6. Don't be abashed to ask questions!

If you are borderline about some of the instructions, accomplish abiding you acquaintance the abstruseness arcade aggregation for clarification. Chances are added shoppers may acquire the aforementioned problem. Don't be embarrassed. A aggregation is added than accommodating to acknowledgment your catechism as this will ensure that a re-shop is not required!

7. Rinse and repeat

No amount what the job, accomplish abiding you amusement all jobs the aforementioned and do a abundant job every time. Most abstruseness shoppers will not put in the accomplishment for bottom paid jobs. This will advice you angle out from the pack!
With these tips in mind, you should be able-bodied on your way to acceptable a acknowledged abstruseness shopper!

But what if you are just starting and don't apperceive area to start? Click the hotlink to acquisition out how to become a abstruseness shopper.

Rupee vs dollar, 20% accessible dip in 2 yrs


The Indian Rupee may abate by about 20% during next two years on annual of dip in aplomb about the calm abridgement arch to address of funds. According to a address by banking and business reserach close Evalueserve, there will be burden on the Rupee unless accomplish are taken to fix certain structural issues like top accepted annual arrears and abbreviating investments.

"During the next two years the anticipation of the INR (Indian Rupee) to abate is the accomplished (about 50 %) as compared to an acknowledgment or a cachet quo scenario," Evalueserve said, abacus that the abrasion could be in the ambit of about 20 %.

During the accomplished 12 months, the INR has traded in a almost attenuated ambit amid 47.33 and 43.99 to the USD.

"However, the burden on its adherence seems to become added evident," it said. Evalueserve said INR's abrasion could be fuelled by avenue of FII money and abridgement of broker aplomb on annual of babyminding issues, besides top accepted annual arrears (which is the net breeze of assets out of the country, barring basic movements).

"Even a almost alike address of USD 15 billion of FII money over a year could aftereffect in the INR depreciating by 22-30 %. This could betoken an barter amount in the ambit of INR 55-60 to every USD," it said.

The bearings could be even worse in case the address in added faster. Foreign funds accept pulled out about Rs 3,400 crore from the Indian banal bazaar during the aboriginal bisected of May as absorption amount pressures abide to mount.

"This accident (outflow) is aswell acute by the actuality that India's basic markets are actual bank and do not accept the accommodation to blot even abstinent alien shocks," it said.

Evalueserve acicular to structural factors like the top inflation, which has been abhorrent on accumulation ancillary challenges, problems of babyminding as apparent by contempo scams, and top deficits.
"Inflation is at an best high... The budgetary action changes undertaken by the government to ascendancy aggrandizement accept been ineffective," the address said, advertence aggrandizement to accumulation ancillary challenges including abridgement of infrastructure.

It said that India is the alone BRIC abridgement area Foreign Direct Investment (FDI) has apparent a fall.
FDI fell to USD 19.4 billion in 2010-11 from USD 25.8 billion in 2009-10.

"This is adverse as FDI is an important indicator of investors' acceptance in a country's abiding prospects. Foreign Institutional Investment has been buoyant, but these funds are airy by attributes and are decumbent to 'flight risk' at the aboriginal signs of trouble, something that happened during the banking crisis," Evalueserve said.

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Bright future in product range, R&D


Rajasthan Electronics and Instruments Limited (REIL) is a Jaipur-based mini-Ratna accessible breadth aggregation beneath the administration of abundant industries. The aggregation has, so far, deployed milk-testing accessories and solar photovoltaic systems in added than 1,00,000 villages, throughout the country. The aggregation has accustomed several awards such as arete in electronics accolade in 1991 and 2001, civic assay and development accolade in 2004 and the SCOPE accolade for arete and outstanding addition to accessible breadth administration for the year 2006-07. Its administrator MM Bharadwaj batten to HT on a ambit of issues. Excerpts:


Can you briefly busy on the artefact ambit of REIL?


The aggregation is in the breadth of cyberbanking barometer instruments for dairy industry, solar photovoltaic (SPV) systems for applications in the rural areas, advice technology applications for dairy breadth and added applications. Most of the achievement of the aggregation goes to the rural bazaar and has benefited rural humans substantially. REIL has been bartering milk-testing accessories such as cyberbanking milk testers and analysers for altitude of fat and SNF (solids-not-fat) in milk. We accept collaborated with Foss, Denmark, for bartering high-end accessories such as Milkoscan, Bactoscan and Fossomatic, a part of others, for complete assay of milk and milk articles at air-conditioned centres and dairies. We accept aswell been bartering calm lighting and artery lighting systems, a part of added facilities.

In the breadth of renewable energy, which are the contempo projects accomplished by REIL?
The Rajasthan government has afresh awarded a national-level activity of about R300 crore to REIL beneath the Jawaharlal Nehru Civic Solar Mission. It's aimed at accumulation and accession of about 10,000 SPV ability packs for powering computers in all the Bharat Nirman Rajiv Gandhi Seva Kendras at Panchayat Samitis and Gram Panchayats in Rajasthan. These Kendras are able with computers to accommodate acceptable solutions for convalescent the superior of activity by accouterment agenda connectivity for agronomical solutions, communications, healthcare and governance. This activity should be complete by June 2012.

What are REIL's modernisation affairs in the breadth of renewable energy?

At present, we accept a 5MW aiguille (MWp) semi-automatic bore accomplishment facilities. We are in the action of accession of a fully-automatic SPV bore accomplishment bulb of about 15 MWp capacity. The bulb is acceptable to be commissioned in October 2011. Besides, a lot of opportunities will be advancing beneath Jawaharlal Nehru Civic Solar Mission, abnormally in Rajasthan. We aswell accept a plan to added enhance its accommodation to 30 MWp in the next two years.

Can you busy on the accomplish taken to body capacity?


The aggregation has developed from Rs 100 crore to Rs 134 crore in a year. We achievement to accomplish a about-face of Rs 250 crore in the next two years. The aggregation has a ablaze future, both in artefact ambit and assay and development (R&D) efforts.

Source :  Bright future in product range, R&D


Mystery shoppers –- A New Jersey man has agreed to pay $919,000 to settle a lawsuit filed by the Federal Trade Commission that accused him of defrauding unemployed Americans who paid fees to get work-at-home jobs that rarely materialize. Wayne Verderber II and his company, Marketing Exchange Inc., agreed to surrender three rental properties, a Mercedes-Benz vehicle, precious metals and other assets to satisfy the judgment, the FTC said in a news release.   

The FTC alleged in a lawsuit filed last year that Verderber and his company had offered to help customers get jobs stuffing envelopes or working as mystery shoppers but did not get them such jobs. As part of a settlement, Verderber and his company agreed to never again promote work-at-home jobs. The FTC, Better Business Bureau and other organizations caution people to be wary of companies that ask to be paid for job opportunities.  Flood relief charities -– People who want to contribute to those affected by the Mississippi River flooding should be careful to select reputable charities, the Better Business Bureau cautioned in a recent bulletin. Donors should be wary of companies that are not registered with their states to solicit charitable contributions and view the charity’s website to make sure it’s reputable, the BBB said.............. 

Fortis buys 74.6% stake in SRL for Rs 803cr - Hindustan Times

Fortis Healthcare, promoted by billionaire brothers Malvinder and Shivinder Mohan Singh, on Friday said it has acquired 74.59% stake in group firm Super Religare Laboratories (SRL) for Rs 803 crore. “The company on May 12, 2011, completed the acquisition of the strategic stake of 74.59 %in the exis


ting expanded equity share capital of SRL, from the promoters of SRL,” Fortis Healthcare (India) Ltd said in a filing to BSE.
A company spokesperson said the total cost for the acquisition was R803 crore.

Earlier last month, Fortis had said it would acquire 86% stake in SRL. Since then, private equity firm Avigo Capital Partners has picked up 9.27% in SRL in a pre-IPO placement for an nearly R100 crore. Another PE firm Sabre Partners has also invested R50 crore.

Due to these deals, the share capital of SRL has grown, and the proposed number of shares to be acquired by Fortis now accounted for only 74.59% stake against 86% estimated earlier.



Fortis buys 74.6% stake in SRL for Rs 803cr - Hindustan Times

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Petrol prices may go up again next month In india


If you anticipation the abrupt Rs 5-per-litre backpack in the amount of petrol that hit you this weekend was big, you could be in for addition blow. State-run oil business companies are answer a agnate backpack that could appear as aboriginal as next month. “We don't accept a choice. If all-around oil prices abide to be high, we may accept to apparatus addition petrol amount backpack as aboriginal as next month,” an controlling of a accessible area oil aggregation told HT, requesting not to be named.

An empowered accumulation of ministers is to accommodated in the advancing canicule to adjudge on adopting the prices of diesel, affable gas and kerosene even as the government battles for means to air-conditioned aggrandizement that had hit a 16-year top of 9.38% during 2010-11.

Accommodation will be taken on adopting prices of these items if the (panel) meets next week,” accounts abbot Pranab Mukherjee, who chairs the panel, said on Sunday.

On Saturday oil firms aloft petrol prices by R5 per litre and sources said the EGoM could accede a R4-per-litre access in agent prices and a backpack of R20-25 per butt of LPG. Higher petrol, agent and affable gas prices will acceptable advance up aggrandizement ante further.
Last year, the Centre freed petrol prices and accustomed oil firms to fix prices of the carriage fuel. The Centre, however, continues to adapt prices of diesel, kerosene and LPG

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American Express Survey Reinforces Value of Mystery Shopping


The results of a survey by American Express released on May 3 quantify the business benefits of mystery shopping and reveal the effect of customer service on the bottom line. The study shows that a large majority of Americans are willing to spend appreciably more with companies that provide excellent customer service, a finding that suggests investments in customer service can have significant financial returns. Mystery shopping companies are enthusiastic about the study because it reinforces their assertion that measuring and managing the customer experience through mystery shopping has a positive ROI.

The results of a survey released on May 3 by American Express clearly bode well for companies that conduct mystery shopping programs and act on them. The American Express® Global Customer Service Barometer quantifies the business benefits of good service and the penalties for poor service, providing more evidence in support of the value of implementing mystery shopping programs.
Good service is not just something Americans expect; it is something they are willing to pay for. American Express says seventy percent (70%) indicate they are willing to spend up to 13% more with companies they believe provide excellent customer service, the survey showed.
According to the American Express study, Americans are placing more and more importance on the value of good customer service while, at the same time, they believe the quality of service is slipping. Moreover, says Jim Bush, Executive Vice President of American Express World Service, "Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies that provide outstanding service, and they will also tell, on average, twice as many people about bad service than they will about good service. Ultimately, great service can drive sales and customer loyalty."
A key finding from the American Express study reveals that 78% of customers have opted to cancel a transaction or did not complete an intended purchase because of a poor customer experience. Conversely, three in five Americans would try a new brand or company for a better services experience.
Members of the Mystery Shopping Providers Association (MSPA) are enthusiastic about the release of the American Express study because it demonstrates the requirement that businesses pay close attention to the level of service they deliver to their customers if they are to be successful. "We see the study as providing further support for the value of mystery shopping," says MSPA President Lynn Saladini of ath Power Consulting Corporation. "Mystery shopping enables businesses to measure the extent to which they are delivering on their brand promises through the customer experience and to identify and correct deficiencies. Using the statistics from the study, you can calculate that two otherwise identical businesses would have very different revenue pictures if one had excellent customer service and one did not. If the one lacking in excellent service was a $10 million dollar business, its identical competitor could have revenues of $10.93 million. That $930,000 revenue differential is a compelling argument for using mystery shopping to improve customer service."
About Mystery Shopping and the MSPA 

Mystery shopping is a process in which pre-recruited and qualified consumers measure the extent to which a customer's interactions with a business mirror the experiences the business intends. The purposes of this customer experience measurement include evaluating customer service and the degree to which a company's brand promises are being executed in the customer environment.
With more than 300 member companies worldwide, the MSPA has a diverse membership, including marketing research and merchandising companies, private investigation firms, training organizations, and other companies that specialize in providing mystery shopping services. Its goals are to establish professional standards and ethics for the industry, educate providers, clients and shoppers to improve quality of service, improve the image of the industry and promote the membership to other industry associations and prospective clients.
About the Subject Study
Details about the American Express study may be found at:
http://about.americanexpress.com/news/pr/2011/csbar.aspx

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Mystery shopping: The key to meaningful customer insight?

In her latest Channel 4 series, retail expert Mary Portas used the mystery shopping technique to highlight the key areas in which leading businesses across a variety of sectors regularly fall down on customer service.


 In her latest Channel 4 series, retail expert Mary Portas used the mystery shopping technique to highlight the key areas in which leading businesses across a variety of sectors regularly fall down on customer service. Witnessed by almost three million viewers, the fiery redhead stomped purposefully around fashion outlets, estate agents' showrooms and mobile phone stores, uncovering common flaws in the British high street shopping experience.

Donning a variety of disguises, to avoid being treated like royalty the instant that staff recognise her from previous campaigns, Ms Portas was subject to customer service that varied from mediocre to downright unacceptable. But the 'secret shopper' concept that gave her latest TV outing its name is nothing new. Retail chains have been sending paid 'customers' into their stores for decades. Briefed to make specific demands of staff to examine how well genuine shop visitors are being served,
mystery shoppers have proved a valuable part of many businesses' data collection strategy. 

For the article in full please visit our event website, details below: 



The Customer Insight and Analytics Exchange will be hosted from 13th - 14th July 2011 in London, UK. For more details, please visit the website: www.customerinsightexchange.com, call freephone: 0800 652 2363 or email: enquire@iqpc.co.uk




Mystery shoppers: Do companies benefit?


The tough economy means companies are having to take extra steps to make sure their customers are happy, so more are trying out mystery shopping.
Demand has gone up by 40% in the past two years, the Mystery Shopping Providers Association says, and the industry is worth an estimated £70m a year.
Mystery shopping started in the 1940s, and the association says well over a million assessments are carried out every year.
Each one takes up to 20 minutes, and the secret shopper can be paid up to £15 a go.
Undercover experience
We decided to go undercover and try it for ourselves. One mystery shopper, who has been doing it for years as a part-time job, gave us some tips. Unsurprisingly she asked to remain anonymous.
"You're looking out for if the store is clean, the staff are friendly, and if they approach you," she says.
Mystery shopper with Catherine BurnsAn experienced mystery shopper says she reports on whether staff approach her
"If you ask a question, do they take you to the relevant section? Do they ask you open questions, and try to sell you as much as they can?"
With that in mind, we headed to the Llantrisant branch of Leekes, a department store chain based mostly in Wales.
The company knew we were coming, but they had no idea when.
'Unbiased'
It was a mixed experience. We had to search for someone to help us in the homeware section. But once we had found someone they were friendly and approachable.
In other departments, staff were just hanging around, chatting to each other. But once we asked, they did their best to get a sale.
There were some examples of excellent customer service too.
undercovery filming in LeekesLeekes said it uses mystery shoppers to rectify any problems
Some sales assistants did everything they could to answer our questions as helpfully as possible.
But Steve Hurst from the Mystery Shoppers Providers Association says the actual store visit is only part of the job.
"It's just as important what we, and the company itself does with the information. We put it all into a database, and can break it down from the bigger picture across the chain, to each individual store."
Companies pay about £40 each visit, which means nationwide chains can pay hefty bills.
It is difficult to say with any certainty what kind of return businesses get on that investment, Mr Hurst says, but he insists it is a cost-effective and unbiased research tool.
Fake and outdated
Not everyone agrees though. Jeremy Michael is from customer research company SMG, and used to work in mystery shopping. He now thinks it is outdated.
"Years ago, it was the best way to find out what was going on in a store, but now you've got much more modern methods," he says.
"Clients like Superdrug and Pets At Home have moved away from asking fake mystery shoppers, to asking genuine customers what they thought and how they can improve their experience."
But Leekes, who use mystery shoppers, say the feedback helps them.
"There are some positives in the way that staff dealt with you, but some negatives in terms of not being available when you were looking for assistance," says Peter Martin, store operations director at Leekes.
He says that the company will be able to learn from it, and fix any problems.
For them, mystery shopping is not about catching staff doing something wrong, but giving them a chance to show off their skills and training.

Source : http://www.bbc.co.uk/news/business-13100162

Career as a mystery shopper




Businesses are increasingly discovering the importance of customer satisfaction. Faced with countless options, customers expect increasingly high levels of service quality. Further, companies need to know the service standards being followed by employees and whether internal company guidelines are being implemented.

Unravelling the mystery

Mystery shopping can give the organisation a mine of valuable information. Explains Sonul Verdia, General Manager for India, Middle East and Africa, BARE International, a Global Mystery Customer Research company, “Mystery Customer Research is a tool used by market research and mystery customer research companies to measure quality of retail service or gather specific information about products and services. Our role is to provide consistent measurements for our clients to guarantee that they receive data that truly reflects their customers' experiences and satisfaction around the globe.” 

Essentially, the ‘mystery shopper’ visits the client location as a regular customer. The shopper must then carry out specific pre-decided tasks—such as asking questions, registering a complaint, noting the sales tactics and timing the service efficiency. The tasks to be performed are determined by the parameters indicated by the client organisation. The mystery shopper fills out a feedback report, detailing their experiences and observations.

“Mystery shopping provides an insight into the world of the customer. The tasks revolve around service scenarios—some very routine, others slightly unusual. For example, I have been asked to go to a bank, express my interest in opening an account and document how the staff takes me through the process,” explains Mumbai-based housewife Sunita Deshpande, who has been on several mystery shopping assignments. Businesses then use this information to improve their service standards. Employee bonuses may also be determined by the rating given to them by mystery shoppers.

It is a common misconception that customer research equals market research. Explains Verdia, “The biggest differentiator is that customer research is more objective based and deep dives into why customer feel and react in a certain way rather than a market research study, which would be more subjective, perception driven, focusing on how customers behave.”

Being a mystery shopper


The beauty of mystery shopping is that is requires you to be yourself, going about your regular shopping experience, while paying attention to certain predefined criteria. “Shoppers must usually be above 18 years old, must adhere to instructions, while being objective and thorough in their evaluations. They must be observant, honest and strictly meet all deadlines. Finally, they should never give away their true identities and create the required scenarios. Hence, they need to be good role players,” says career counsellor Rupa Keswani.

“Most people can be mystery shoppers, depending on the client need. One just needs to pay attention to details and be able to follow a defined scenario. Some mystery shopping projects require our evaluators to have a specific industry qualification to look more credible or to validate their knowledge and not alert the staff when conducting their evaluation,” backs Verdia.

Practical pointers


Mystery shoppers are usually paid on an assignment basis, depending on their experience, skills and the complexity of the task. Payment could also be in non-cash modes, such as vouchers, depending on the company you are dealing with. Most shoppers use mystery shopping as a supplementary stream of income, since it allows relatively flexible work schedules. It is also ideal for those who want part-time work schedules.

Prospective mystery shoppers should keep in mind that there are countless scams associated with this field, usually financial in nature. To avoid being duped, it is advisable to join the field through a reputed intermediary, a company that conducts mystery customer research. Applications can be made online and jobs are routed through a centralised system. The remuneration one earns usually depends on the job profile assigned. “I am able to scan jobs online, read the description of the tasks required and select ones which are located close-by. Job descriptions aren’t merely about walking into a shop and buying a product. The diversity is exciting and challenging,” says Delhi-based college student and mystery shopper Komal Gupta.

Career Prospects


“The industry has grown along with the Indian economy. As an example, the more retail stores, the bigger the need for mystery shopping. We are also seeing more competition than ever before, which validates that India companies have a bigger budget for mystery shopping projects. With today’s social media technologies, companies cannot afford to have a poor customer service as it will spread like wildfire online,” ends Verdia.

Mystery Shopping: What To Do On A Mystery Shop Assignment


Most mystery shops need you to make plenty of observations & keep in mind or record several pieces of information. &, you need to do this without making it obvious that you are doing a mystery shop. (That is the 'mystery' part!) Mystery shopping gets simpler with practice. Here are some tips to help you do a great job on your next shop, even if it is your first.

Make definite you are thoroughly prepared before going to the location. Be definite to do the shop in the coursework of the timeframe necessary. If the shop is to be completed between the 1st & the 10th of the month, do it then. If it is meant to be completed in the coursework of definite hours of the day (e.g., dinner, between four:30 & 7:30 p.m.) be definite to go at that time. & make definite you go to the right location. Double check the business name & the address.

Each of the questions on the document form is there because the client needs to know about that aspect of his business. Make definite you get the information to answer each query exactly & . But don't cease there. In case you notice something that is not asked about on the form, whether it is lovely or bad, make a note of it. Keep in mind to keep all comments aim. This is not about your personal taste & opinions.

 of the myths about mystery shopping is that the shopper is looking for what is wrong. Some think that in the event that they haven't found plenty of â��bad stuffâ�� they haven't completed their jobs as mystery shoppers. In fact, your job is to give an aim picture of your experience at the business.

The document form & directions tell you what to look for when doing the shop. You may be told to go to a definite department & ask questions about the merchandise, or check items to see in the event that they are in stock.

If the experience was great, that is excellent news. Most of the questions you are asked in your document demand aim answers. You are not writing a review, you are describing what happened�so tell it like it is, with the lovely, the bad, & the ugly!

When You Arrive
The shop begins before you have gotten out of your automobile. The document may include questions about the condition of the parking zone & building exterior, for example. In case you cannot be observed by employees, you may note the answers on your form before you get out of the automobile.

It is & a lovely suggestion to make a fast review of the form before you go in. Read the items you highlighted to remind yourself what information you need to get. Check to see that you have your tip sheet tucked away in your pocket or purse. Make definite your watch is prepared to time anything you need to time, & make a note of what time you are entering the business.

Getting Names
Most shops need that you get the names of the workers you observed. That can be simple in the event that they are wearing name tags. Of coursework, you ought to be subtle about reading name tags. Don't stare or make a massive deal about it.

Taking Notes or Using a Recorder
As you can tell, there is a lot to include in your reports. You  certainly won't be able to recall it all without making some notes as you do the shop ( when you are new at this). Be discreet about making notes. Employees know that mystery shoppers are used, & in the event that they know they are being shopped you won't get an correct picture.

When you cannot get a name, be definite to get a lovely description. Some reports will ask for description even in case you have the name. Gender, race, height, weight, hair color & style, & characteristics such as glasses or a beard can all be used to identify somebody. Don't report them using unflattering or insensitive descriptions, such as overweight, foreign, etc.

You will  always must check the rest room. That is a lovely place to make notes about what you have observed to that point, & review your tip sheet to remind yourself what else you need to do. When doing a retail shop, you may be able to over a shopping list & make notes there.

Sometimes you will be asked to record the shop. This is true when you are having a long conversation with an worker (e.g., an apartment rental agent, banker, etc.). You may also select to discreetly use a recorder in the coursework of other shops.

Keep in mind That You Are a 'Mystery' Shopper


When you are doing a shop, you must not let somebody know that you are a mystery shopper. The whole idea is that you need to see how the typical customer is treated. In the event that they know you are a mystery shopper, you won't have a typical experience.

In the coursework of a shop, you might be able to make use of the pay phone or your mobile phone to call your home answering machine & leave a message with names or other observations you need to have for your document. Of coursework, you ought to only do this in case you are definite you won't be overheard by employees.

Don't over your document form with you. Some companies will provide a tip sheet which you can fold up & over to remind you of what you need to do on the shop. Be discreet when you take any notes. Plenty of times, you can over a shopping list & make your notes there.

Don't tell somebody who works for the store that you are mystery shopping, & don't discuss mystery shopping with any companions you have. In case you have children with you, don't tell them you are doing a mystery shop in the event that they are likely to share this information with somebody who happens to be around.

You may feel conspicuous, the first few times you go mystery shopping. It may appear to you that you have a massive neon sign on your brow, flashing MYSTERY SHOPPER. In fact, as long as you are discreet & professional, no will know that you are a mystery shopper.

An Introduction to Mystery Shopping and Secret Shopping


The use of a mystery shopper first occurred in the 1940�s. Banks sent in a secret shopper to help prevent worker thief by observing their honesty and the way they treated account holders. Secret shopping soon appeared in the retail section.

Mystery shopping also called secret shopping is of the best tools a company can use to measure the quality of their products and customer support.

The secret shopper will ask questions, make complaints and note the responses of employees.

A secret shopper is someone who enjoys shopping and making money while doing it. As well as shopping, having a night out at the films or dinner for is a common day's work. They are given forms that reflect the type of business. The mystery shopper spends money while rating the quality of customer support, the cleanness of the premises and the ease of finding products. They are paid and often get to keep the product.

Mystery Shopping is now the practice of major and local retail stores, hotels, restaurants, film chains, apartment complexes, schools and even police departments. Any company that deals with the public will benefit from having a mystery shopper.

Mystery Shopping is a program that allows companies to learn about their business from the customer�s point of view. Both negative and positive aspects are pointed out. They may find that their end-caps do not attract sales or that selves are high for most customers. Perhaps the number of check-out stations does not match the week-end demand or employees may be rude.

Companies can learn what improvements are needed to improve customer�s satisfaction. Customer satisfaction means repeat customers and repeat customers improve the bottom line.

Mystery Shopping can go as deep as analysing product arrangements on a shelf, to see what promotions are jogging in store in what location and how they are perceived by store visitors up to the dress code and politeness of the staff.
Mystery Shopping is applicable to all types of business. Every business has customers and every businesses customer�s service can be measured using secret shopping techniques.

Businesses of all sizes and serving all markets have had tremendous success and gained valuable insights in to customer perception from well-structured secret shopping campaigns.

Regular mystery shopping visits are a must. A business must build up a history of feedback on their customer support offering, take on board the feedback and act on it and then continue to measure on an ongoing basis.
Continuous but small improvements are what work best.

Plenty of mystery shopping or secret shopping companies provide trials of their services. They recommend you take a trial with a reputable provider and see the kind of rich information they can provide on your organisation.

Secret Shopping may appear to be unusual way of going about measuring customer support and improving your business results, but, thousands of businesses have benefited from mystery shopping programmes the world over.

Make positive you act on the feedback and offer your team training in areas they came out weak in. Above all learn from the method and focus on continuous improvement. You will notice the impact on your business results.